Waiting for Lightning: A Deep Peek at a $658 Billion Dollar Market

Article Summary

In 2013, Waiting for Lighting was released. Waiting for Lightning is a film that explores action sports, specifically focusing on Danny Way, who is considered the greatest skateboarder of all time. The action sports industry made $658 billion dollars in 2012, and the film explores how people can tap into that market by discussing Way.

Danny Way is a successful skateboarder now, but had a difficult life growing up. His father was murdered when he was 8 years old, and his mother drank a substantial amount of alcohol. For Danny, the skate park was his only escape from his difficult home. He quickly began winning contests by the time he was 11. Now, he earns enough money to support his family and children through skateboarding.

The film also studies the creativity involved in skateboarding, discussing skateboarders as athletes and artists. According to the film, professional skating is about self-expression. A major focus of the sport is doing something that has never been done before. As one professional skier, mountaineer, and climber put it, “Don’t be fooled by the danger. In action and adventure sports, creativity is always the point.”

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Extreme Sports
C2 Debate Albatross Unit 2 Lesson 1

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